Video by Blue Monkey Bicycles via YouTube
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*EUNORAU said The D6 does have hydraulic disc brakes YAY!*
Opening up a new class of bike for the company, EUNORAU continues to surprise with a great bike with thought out components. The torque sensing mid-drive, 9 speed gearing and sleek frame make for a stand-out bike in a crowd of limited offerings. Although I think I would love the bike, I don’t like the marketing video and images EUNROAU used. If you care to, you can read some of the unedited ranting that I cut from the final video, located below.
Check out Eunorau’s site (affiliate link)
https://eunorau-ebike.com/?ref=3nmj7r1yp2
#indiegogo #electricbike #objectification #morethanabody
Un-used ending (unedited)
Bicycle campaigns like this are shamelessly sexualizing women to sell something. I know, it’s common, and I know it’s effective, but that doesn’t make it right. There’s nothing wrong with selling the fantasy of a new product, it’s true that shoppers need a bit of a nudge to visualize themselves in a new hobby. But this, this intentionally invokes doing something very different. I have a 5 year old daughter, and she loves to ride bikes with dad. We teach her that her body is an instrument, not an object. Her value is based on what she does, not what she looks like to other people. We choose to highlight and reward her intelligence, strength, compassion, kindness, charity. A bike campaign like this one is yet another of the torrent of images that she will see that confuses an otherwise simple concept. I am deeply concerned with the state of mental and social health for young women. The world we live in today simply isn’t the same as the one I grew up in just a few decades ago. Teen suicide rates have skyrocketed after the advent of social media, and social media has put steroids to social problems. Women have been objectified in advertising since advertising began, I’m sure. However, in this day and age sexualizing images are being teleported into girls pockets each and every second. They are still young, their brains still developing, and it is ubiquitous for girls to put their personal value and worth into their appearance alone. It’s not directly seen, one has to look farther down the horizon to realize: sexualizing campaigns do actual harm to actual girls. When they can’t possibly measure up to the filters, photoshop, and carefully crafted 45th draft of a "natural" selfie, it puts their emotional health in a game of russian roulette.
All I can do is speak where I can, and teach my little girl that she is more than a body.