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Breaking Into Focus

Breaking Into Focus

Video by Kona Bikes via YouTube
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Zoom in on this endearing story of Patty V and Colleen Meas two professional creatives who have been banging their fists against the door of the cycling community, wanting desperately to break into the tight-knit media of its industry. Brought together to work on a big advertisement campaign for Kona Bikes, their example of peer mentorship is inspiring and hopefully infectious to other creatives.

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